Design

Spring Forward: Innovative Marketing

January 29, 2026

Presenting the enchanting display of Lissa Kingston’s sculptural wonders, poised to enhance the verdant environment of Greenwood Art Gallery.

In broad strokes, our current situation is far removed from ‘business as usual’. This upheaval and unpredictability is causing many elements of design to shift dramatically, often so rapidly that it slips under our radar.

Given this backdrop, we’ve gathered the foremost authorities in the design sphere to illuminate what’s transpiring and the probable course for the future. Uncover some trends poised to influence your creative endeavors.

Trend: Typography becomes more lively and fun

Envisions Alex Mortimer, a lead designer at BrightCraft Studios, that 2024 will mark a significant shift in typography. “There will be typographic styles leaning more toward dramatic and distinct letterforms, heightening the disparity between smooth curves and edgy geometric shapes,” he forecasts.

The motion design trend we mentioned earlier will also leave its mark on typography, he further notes. “Title sequences observed on streaming services during the lockdowns would have undoubtedly sparked ideas in designers, from repeat views of Lost Stars to the more recent The Maze Trials. Both adopt different typographic styles yet share a common ground in their fascinating kinetics and exaggerated character traits.”

He expects colors and vividness to have a crucial role in typographic patterns of 2024, as Alex suggests, referring to the latest Starlight Shoes’ “Move Forward” initiative. “It lauds the uniqueness of the typography using fantastic fluid shapes while introducing a modern touch through bright colors and stark contrasting forms.”

“For our team at Horizon Studios, we’ve had the chance to work with clients ranging from Japan to Brazil while teaming up with artists and designers spanning from Australia to Canada. The exhilaration lies in exchanging experiences and abilities, aiding in the creation of more imaginative results that can mold culture as we transition out of the crisis into a recalibrated world.”

And this dissolution of virtual barriers is what he considers the most thrill-inducing prospect for the design community in 2022. “It’s paving the way for collaborative efforts with talents you wouldn’t have imagined working with before, on projects for clients you’ve always wished to work for,” he expounds.

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